MARKETING · OPERATIONS · PROJECT MANAGEMENT
Strategic Marketing & Program Support for Food & Farming Organizations
We partner with nonprofits, agricultural organizations, farms, and food businesses to develop effective strategies that bring ambitious projects to life.
What We Do
Serious about the work. Not ourselves.
Root Cellar Consulting brings more than 15 years of experience, creative problem-solving, grace under pressure, and hands-on leadership to food and farming organizations. We take a practical, judgment-free approach, meeting you where you are and making the most of what you've got.
Marketing &
Communications
1
Build stronger brands. Reach the right audiences. Communicate your work effectively.
Program Development & Training
2
Develop practical programs, educational resources, and learning experiences that support farmers and food businesses.
Project Management & Operations
3
Project management and follow-through that turns plans into action.
From Strategy to Something Real
From regional marketing initiatives to farmer education, Root Cellar Consulting helps organizations develop and implement projects that strengthen local food systems.
Central to the Valley
Regional Marketing | Brand Development | Project Management
Central to the Valley is a regional marketing initiative connecting consumers, buyers, and communities with farmers and food businesses across five San Joaquin Valley counties.
Contracted by Community Alliance with Family Farmers (CAFF), Root Cellar Consulting leads project coordination and marketing implementation, including brand development, campaign planning, agency and contractor management, stakeholder engagement, and the development of outreach tools and partnerships.
Farm Marketing Education & Resources
Curriculum Development | Training | Technical Assistance
In partnership with CAFF's Small-Farm Tech Hub, Root Cellar Consulting developed practical marketing education and resources for farmers looking to strengthen their businesses.
Our work included updating a comprehensive Small Organic Farmer Marketing Toolkit, developing and facilitating a five-part marketing workshop series, and providing individualized advising. The focus was on actionable strategies farmers can implement with the time, tools, and resources available to them.
Root Cellar Consulting is led by Anna Larsen, a marketing strategist and project manager with more than 15 years of experience working across food, farming, and mission-driven organizations.
I've worked on everything from brand development and marketing campaigns to complex programs and organizational operations. That experience has taught me that good work takes more than a clever strategy. It takes clear priorities, strong relationships, practical systems, and someone willing to roll up their sleeves.
My approach is collaborative, direct, and judgment-free. I meet organizations where they are, work with the resources they have, and help move the work forward without unnecessary complexity or consulting jargon.
A Grounded Partner
